We’ve recently received several requests for help in marketing iPhone Applications. Because we provide a lot of Search Engine Marketing (SEM) services in a variety of industries, many of the companies that contacted us assumed that the strategies we traditionally employ would work for iPhone apps. Does Apple provide a way to pay to have an app listed or featured more prominently on the iTunes site, similar to Google Adwords? Should I have a website, blog, twitter about it?
It’s difficult to give a definitive answer, but here’s what we’re seeing so far. Creating a viral buzz throughout the iPhone community is tough. iPhone users find the most popular apps through iTunes, but also learn of new apps through reviews, forums and blogs through traditional online searches. A search for iPhone apps on Facebook reveals over 500 listings, and who knows what the absolute number is. What seems to be the most efficient is an organic approach that consistently and effectively approaches as many review sites, blogs and social media outlets as is possible, while tracking the activity of your downloads.
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